We're thrilled to announce the launch of one of our most recent pet projects: Oxfam fair!

Oxfam Australia approached Alltraders with the task of creating a mobile-ready website for their new Fair brand. We determined that a responsive layout would be the best way to address these needs.

The primary goals of the website were to create awareness of and promote the fair range, as well as showing the human element to the brand with the stories of the producers behind the products.

Behind the scenes: Oxfam requested that we develop using WordPress (over our usual Joomla!) as they were familiar with the CMS; we were happy to oblige. Running the products catalogue is WooCommerce (a delightfully-free eCommerce plugin for WordPress) with some customisations. Lastly, this is my second project utilising Twitter's Bootstrap toolkit - can you spot it? Bootstrap is an incredibly powerful tool particularly in developing the responsiveness of the website and varying content layouts. More on Bootstrap from me later!

Enough talk, go check it out!