Moved office location from Monday 7th May 2018

4/58 Greenhill Rd, Wayville SA 5034

To accommodate our growing team and scale of projects, next week our office will have moved to a larger premises next to Greenhill Rd.

We do not expect downtime for any projects, with the move occurring this weekend and work continuing as usual from Monday morning.

Alltraders has assisted our clients to achieve acclaim in their fields of business and marketing.

This year, both a current client, Coastal Skydive, and previous client, Harbour Town, have again been awarded in the South Australian Tourism Awards. This marks three years running that two of Alltraders' web department clients have both been winners and runners up in these awards.

Coastal Skydive has just been awarded Silver in the 2015 SA Tourism Awards for Adventure Tourism, following their first Silver award last year.

Since 2013, Alltraders has assisted Coastal Skydive with advancing functionality in their bookings and skydive/flight scheduling systems (with the foundations developed by Lightbulb Digital), as well as development of a new parachute rig maintenance system, and working closely with them to manage visual design improvements, their website content, SEO, and growth into Coastal Thrill Flights and the recently launched Skydive Langkawi.

Congratulations to Mark and the team at Coastal Skydive!

Harbour Town Shopping Centres around Australia are also seeing continual success following work performed by Alltraders, with Harbour Town Adelaide being awarded Gold in the 2015 SA Tourism Award for Specialised Tourism Services.

Here's a short video of the Tour Down Under riding past Alltraders on Belair Rd earlier today, courtesy of Ben Pitcher.

If you're a Life FM listener, you may have already heard our recent radio advertisement that began airing in December. The advertisement will be airing once a day until the end of February on 107.9 and you can also listen to this great station online at

Otherwise, for your listening pleasure, you can listen to the advertisement on demand in the audio box embedded below. If you've heard the advertisement already, we'd love to hear your feedback.


If you have an out-dated website or looking to improve your online-presence, feel free to give us a call on (08) 7324 7170 or a quick email to This email address is being protected from spambots. You need JavaScript enabled to view it.

After many years at our home in Albert Park, in mid to late November 2013, Alltraders will be shifting to a new location: 1 Wemyss Avenue, Hawthorn 5062.  Our phone numbers and email addresses will remain the same, so you can still contact us through those regular channels.

The new Alltraders office is just down the block from the corner of Belair and Grange Roads (opposite Caffe Buongiorno, and behind the Hungry Jack's restaurant).

We hope this relocation will better cater for our current clients not only in convenience of location, but also in travel times. A round trip from the City centre / Victoria Square will average around twenty minutes quicker by car, with our new location in Hawthorn being only 12 minutes away via Unley/Belair road (this compares to around 21 mins for our Albert Park address).

Soon it'll be bye bye Albert Park! We'll miss you!

Albert Park Address


World's Greatest Shave is only two weeks away, and as you may know, a number of Alltraders staff members are curently participating in this year's World's Greatest Shave, a charity event to raise money for the Leukaemia Foundation.

We aim to raise $5000, and have already achieved 31% of this goal through your kind donations, but we still need your help! This time last week, Alltraders was in the top ten South Australian teams (#8), and one of our two big bosses, CIO Michael O'Loughlin, with 30% of his $2500 goal already reached, was within the state's top 50. We've since slipped down the ladder, and we all want to see Michael bald (check the comments on his shave page), so give generously - it's for a great cause too.

Also, you may not know that shaving is not the only option at the World's Greatest Shave, and not all Alltraders members will be shaving. So instead of shaving, what are our participating team members going to do?

Please Donate


"Today, 31 Australians will get the news they have blood cancer. Your donation will support them from the moment they are diagnosed."

The following partitipants will be changing their appearance in the following ways for the World's Greatest Shave:

It's easy to make a donation, and you can remain anonymous if you wish. Simply go to any of the participating member's pages above or to the Alltraders team page, and click the orange "Sponsor Me" button on the top left of the page.

Why not come and watch? Come to our event and make a donation on the day. The time and location of our associated haircuts, hair colouring and chest waxing will be announced soon.

World's Greatest Shave raises funds for the Leukaemia Foundation's important work – providing free practical and emotional support to people with blood cancer and their families, as well as investing millions in research.

You only have until mid March to make a donation, so be quick and make it count!

Australian software developer Alltraders is the fourth fast-growing company in South Australia, based on the company's first appearance on the Fast Movers list of rapidly-growing SA businesses.


The accolade, announced Friday, comes just three years after its owners, Ben Horner and Michael O'Loughlin, began running it as a full-time business. Alltraders, which has 20 employees and a turnover of about $1.5 million, recorded year-on-year growth of more than 80 per cent.

Complied annually by inBusiness magazine, the Fast Mover SA Company Index recognises 150 of the fastest-growing businesses based in SA.

alltraders-michael-oloughlinAfter averaging 500 per cent growth a year since buying a web hosting business online, Michael O’Loughlin and Ben Horner are now preparing their company, Alltraders, for the Cloud.

With sales worth $1.5 million a year in Australia and overseas, Alltraders employs 20 people to design and deliver business applications as well as develop and host easy-to-manage Joomla! websites.

Mr. O’Loughlin and Mr. Horner bought the Alltraders webhosting business with 20 clients in 2006 when Adelaide entrepreneur Vic Ratnieks sold it to focus on his other businesses. Several years later, the new Alltraders recruited Mr. Ratnieks to use his expertise in project management to help win and run larger software contracts.

As Alltraders enters its sixth year of operation, Mr. Horner has accepted the role of Chief Executive Officer while Mr. O’Loughlin has become Chief Information Officer. As well as running Alltraders, they have actively invested in developing other businesses including the online engineering certification service Prompt Engineering.

Alltraders is also merging its software engineering and web hosting divisions to better meet demand for software applications in the Cloud. The Cloud refers to online-hosted applications that are accessible from any Internet-connected device and often purchased as a service.

Earlier this year, Alltraders held an internal staff foosball championship. All departments of the company were involved, although it initially started as a software vs web department.

The following video shows highlights of the Grand final, played between Jeremy and Michael.

Well not quite cheesecake, but pavlova was the key award of choice as our newest Alltraders team member BJ recently celebrated receiving his Official Australian Citizenship.

Work stopped for a moment to mark the occasion and hear BJ's speech on his impressive history, followed by the presentation to Birendra of a large pavlova (from the Cheesecake Shop), together with perhaps the most iconic edible Australiana goodies - a platter of Vegemite. One of our managers, Vic presented BJ with the goods, which were thoroughly and enjoyably consumed within a short space of time.

From everyone at Alltraders, we congratulate you, BJ!

BJ receives vegemite from VicBJ receives vegemite from Vic

Aside from producing spectacular results on a daily basis at Alltraders, staff members Cohen Gum, Michael Garratt & Ben Zhang also managed to take home gold in the Wayville basketball finals Tuesday night. We can ignore the fact that it was E grade basketball with only the bottom 3 teams playing off for free pizza and an amazing glass cup. This is in no way a good representation of the first class skills that were put on display. After a shabby season, once again The Sinking Drinkers became pressure conquering, cold stone killers during finals. Demoralising their competition at both ends of the court, tripling their score and remaining completely professional as their opponents spiralled into dissent. The team managed to secure their second shiny cup in 2 successive seasons. Nice work guys.


From left to right: Corey Michael, Michael Garratt, David Michael, Pete Michael, Cohen Gum, Ben Zhang.

Book a free consultation by calling 08 7324 7100.

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