The Adelaide based web design and software development firm Alltraders will sponsor Jeremy Rees in his upcoming ride in the 2011 Santos Tour Down Under.

Jeremy will be taking part in the Mutual Community Challenge, the 4th stage of the cycling race, where amateur cyclists have a chance to ride alongside such names as Stuart O'Grady, Robbie McEwen and Lance Armstrong. Starting early on Friday the 21st of January, the 124km stage sees competitors climbing over a 500m range of altitudes, and will wind its way from the Eastern Adelaide suburb of Norwood, through the towns of Gumeracha, Balhannah, and Macclesfield to Strathalbyn.

A regular cyclist and enthusiast, Jeremy travels around 32km each day to and from work at Alltraders by bike, and is confident in completing the day's 135km ride. "So far I've gone on one training ride (last Saturday), which was about 67km. Felt ok afterwards. I got four punctures along the way, so I'm well trained in fixing punctures" said Jeremy. "I'm really looking forward to it, and feel confident I can complete it. I'm particularly looking forward to the climbs; I just hope I get up in time for it (start time 6:30am) - My alarm is a bit unreliable".

This year's Tour Down Under is the 13th year the renowned international event has been held; and the first of many Alltraders sponsorships to come. You can check the Australian TV coverage of this stage on SBS ONE and TWO; or you can check the Tour Down Under website for international viewers.

SBS ONE daily highlights 18.00-18.30
SBS TWO daily highlights 20.30-21.00